Lance Storm made one of the most impactful debuts in the original WCW in 2000, establishing himself as a technical machine by holding the United States, Cruiserweight, and Hardcore Championships at once. He famously rebranded them to represent his Canadian heritage, a serious and disciplined competitor who rarely shows emotion.
Since the return of WCW, Storm has reached the pinnacle. At The Great American Bash, with help from Dawn Marie, he captured the World Heavyweight Title. He now leads with a focus on workrate and serious competition, leaving the "entertainment" to the others.